How Matching Sets Increase Average Order Value

How Matching Sets Increase Average Order Value

Calling all B2B customers: increase your offering with matching sets. For decorators and suppliers, boosting average order value (AOV) is not about pushing more products. It is about selling smarter combinations.

One of the easiest and most effective ways to do this is matching sets.

By offering coordinated shirts and shorts, you are not just selling individual garments. You are providing a ready-made solution your customers cannot easily say no to.

The Power of Coordination

Take the new Terry set as an example. Wombat’s towelling range perfectly demonstrates how matching sets can drive value. The WB410 Terry polo looks great on its own but paired with the matching WB510 Terry shorts it instantly becomes a premium, coordinated set, elevating perceived value and encouraging higher spend per order.

Expanding the Offer: Shirts & Swim Short Sets

Matching sets do not stop at workwear, they extend into lifestyle and promotional apparel, where Wombat stands out.

This combination taps into a growing demand for versatile, multi-use garments.

The WB500 shirt offers a lightweight, casual smart option
The WB900 swim shorts bring functionality for both leisure and water use

Together, they create a set that works for:

•    Corporate retreats
•    Hospitality and beach venues
•    Promotional giveaways
•    Summer campaigns

By offering sets that work across multiple use cases, your customers achieve greater value from a single purchase, while you benefit from higher basket values and stronger perceived return on investment.

Sell Smarter with Wombat

Matching sets are not just an upsell. They are a commercial strategy. They help streamline your offering, strengthen your proposals and increase average order value without adding complexity.

Explore the Wombat range and start building set ready combinations that are designed to sell together every time.

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